The country’s leading home improvement and construction supply retailer finds a new home at the heart of Ilocandia.

On Friday, Wilcon Depot opened its 78th store at the municipality of Bantay in Ilocos Sur, a province known for its rich cultural heritage, owing to its well preserved ancestral houses, centuries-old churches, and its famous cobblestone streets.



Wilcon Depot successfully held the Grand Opening of its 78th store nationwide located in Bantay, Ilocos Sur. Photo shows (from left) HCG VP for sales and marketing David Chang, Wilcon Depot president and CEO Lorraine Belo-Cincochan, Wilcon Depot SEVP and COO Rosemarie Bosch-Ong, Wilcon Depot SVP for product development Eden Godino, and Wilcon Depot AVP for sales and operations Francisco Lazaro during the ceremonial ribbon cutting.

But while the province has aptly safeguarded its historical treasures, it is also rife with economic opportunities. Wilcon Depot sees this great potential particularly in the town of Bantay, which ranked 4th among 3rd to 4th class municipalities in the Cities and Municipalities Competitive Index 2021. This means that in its segment, Bantay has done well in terms of economic dynamism, government efficiency, infrastructure, and resiliency.

“We are thrilled to be a part of Bantay, Ilocos Sur. Wilcon Depot is here to assist Ilocanos by enhancing the accessibility to the top and trusted local and international brands for home building supplies,” Wilcon Depot president and CEO Lorraine Belo-Cincochan said during the grand launch yesterday.

“We are excited to serve Ilocano homeowners and builders with high-quality home improvement and building needs that Wilcon offers, and allow everyone to enjoy an exceptional customer shopping experience,” added Wilcon Depot senior executive vice president and COO Rosemarie Bosch-Ong.

Successful, continued expansion

To celebrate the opening of Wilcon Depot Bantay, the company held a motorcade and a ribbon cutting ceremony that was led by Belo-Cincochan and Bosch-Ong. It was also graced by the company’s valued suppliers, industry partners, as well as the local government officials of Bantay.

This latest store launch came in the heels of the successful opening of Wilcon Home Essentials Tagaytay last July 15. Such an aggressive expansion drive formed part of the retail giant’s #FlyingHighTo100 campaign, wherein Wilcon targets to have 100 operating stores nationwide by 2025, barring any unexpected external factors.

So far, Wilcon has 18 branches in Metro Manila and 60 stores in key locations outside the capital region. Of these branches, 69 are depot stores while nine are home essentials stores.

Beyond expanding its footprint and establishing a strong presence, these store openings are aimed at serving more Filipino homeowners by providing high quality products and services.

Trusted, reliable partner

The opening of Wilcon Depot Bantay, for instance, exemplifies this staunch commitment to provide valued customers a more convenient and a better home shopping experience, as the company seeks to be the trusted and reliable partner of Filipinos in their journey to build, improve, and refine homes for a more sustainable and comfortable life.



Almost 7,000 sqm of selling area will carry vast selections of topnotch products that Ilocanos may need for their homebuilding and refurbishing needs. These include tiles, sanitarywares, plumbing, furniture, home interior, building materials, hardware, electrical, appliances, and other DIY items.

Ilocanos will find themselves spoiled for choice as Wilcon Depot Bantay presents a wide array of home and building products and solutions. Choose from among its exclusive and in-house brands such as Grohe and Kohler sanitarywares; Franke kitchen systems; Pozzi bathroom solutions, sanitarywares; Whirlpool bathtubs, ceramics, and shower enclosures; Ariston water heaters; Geberit Monolith Puro; Macroair HVLs fans; Rubi tile cutter; and Rehau premium PPR pipes.



Options also abound when it comes to tiles as Wilcon has in its store premium quality Italian tile brands such as Novabell, Energie Ker, Gardenia, Imola, Herberia, Opera, Castelvetro, Keradom, Naxos, Dom, and Versace, alongside Spanish tile brands Alcalagres, Grespania, Rocersa, Cifre, Emigres, Keros, Tesany, Onix, Oset, Vitacer, Grupo Halcon, MYR, Eco Ceramica, and Etiles.

Also showcased in the tile studio are Asian brands including Arte, Sol, Lola, Huanqiu, Verona, Picasso, Roman, Mulia, Kia, China natural granite, Basel, Saigres, and Gemma.



DIY-ers will have an easy time going around the store as they can take their pick from Heritage and Nobizzi furniture, and Heim home interior, furniture, and decor, which are exhibited at the Home Living showroom. The appliance, kitchen, lighting section meanwhile displays Hamden kitchen appliances, Kaze ceiling fans and airconditioners, and Alphalux lighting solutions.

The store’s layout will also make it convenient for shoppers to check out Homebasics and Interdesign housewares; Birke faucets and bathroom accessories; Sefa specialty bathroom faucets, bathroom accessories, shower heads, and kitchen organizers; Suncrust BBQ grills; Landjack bicycles; Crown and Prussia kitchen sink; Quartex quartz kitchen sink, electron generators, direct hardware; Truper tools; P.Tech builder’s aid and quartz stone, forest wood products, woodland flooring; Igloo and Rubbermaid coolers; United Solutions outdoor trash bins; and Solutherm PPR pipes and 304 stainless steel pipe fittings. All these are displayed in the DIY section of Wilcon Depot Bantay.

Exceptional services

As with all its stores, Wilcon Depot will offer excellent customer experience, providing a safe, convenient shopping journey for customers. Ilocanos will find a Design Hub, Home Living Showroom, Tile Studio, and Architects, Builders, Contractors, Designers, and Engineers (ABCDE) Lounge at the store, and enjoy value-added services such as free parking spaces, reliable delivery service, and tile cutting service.

Wilcon will continue to implement health protocols within its store to ensure your safety, complementing this with services that include Browse, Call, and Collect or Deliver, and Wilcon Virtual Tour. You can also shop via the Wilcon Online Store. Contactless payment options are offered including bank transfers, GCash, PayMaya, Instapay, PesoNet, WeChat, and Alipay.

Whether you’re shopping at the store or online, Wilcon will also make your loyalty worthwhile and more rewarding through the Wilcon Loyalty Mobile App, which allows customers to earn and check their points, and convert their purchases to rewards.

Go ahead and start building big ideas for your home with the help of Wilcon Depot Bantay. To know more, visit www.wilcon.com.ph and follow Wilcon on Facebook, Instagram, Viber community, Youtube and LinkedIn.