It was only a decade ago that Rockwell Land embarked on an exciting, much awaited regional expansion that led it to build its presence in one of the most dynamic locales outside Metro Manila.
Having already established a solid foothold in the capital region, the high-end developer sought to further expand its horizon and tap new markets outside its flagship development in Makati City. In 2013, it had set its sights on Cebu, where it began building curated masterpiece developments, creating coveted addresses, and bringing the famed, highly sought Rockwell lifestyle.
Here, Rockwell had shown how it was able to create modern, sophisticated communities that can fittingly complement both the vibrant and laidback nature of Cebu, all while making a distinct mark in this Visayan province.
City amid nature
Marking Rockwell's initial foray in Cebu is 32 Sanson, an exclusive garden enclave that sits on a 3.2-ha expanse in Lahug, Cebu City. This charming community consists of five thoughtfully designed, low-rise residential towers, top-of-the-line amenities, and landscapes made lush by verdant foliage and blooms.
Four towers are now filled with young professionals, entrepreneurs and families enjoying the many perks that come with living in 32 Sanson. These include the signature in-house Rockwell services like property management and after sales service, as well as the second phase of amenities near the fifth and only pre-selling tower left, Sillion, which is currently under construction. This gives discerning investors another opportunity to own a Rockwell in Cebu.
For its first offering in the Queen City of the South, Rockwell gave Cebuanos artfully landscaped greenery and open spaces, which comprise 70 percent of 32 Sanson. It was a perfect complement to the development's modern offerings which ensured accessibility and convenience of urban living—from the amenities to spacious units, which proved to be perfect for investors, young professionals, starting families and even empty nesters. Not to mention its ideal location as 32 Sanson is near business centers, essential establishments and key institutions.
This is perhaps the reason why Cebuanos warmly welcomed Rockwell to the province.
Following the success of 32 Sanson, Rockwell made another bold, venture—this time, it sought to create its own slice of paradise along Mactan's glistening shores.
A taste of the fine life indeed awaits at the Aruga Resort and Residences-Mactan, which rises on a 5.2-ha stretch along the Punta Engaño strip in Mactan Island. Launched in 2018, this breathtaking private escape is poised to allow the well-heeled market to revel in Rockwell's signature lifestyle but in a more quaint and picturesque tropical setting.
Having the widest private beachfront in the area at 270 meters, Aruga Resort and Residences-Mactan envisions an idyllic yet luxurious beachfront lifestyle with its mix of private beachfront villas and exclusive homes in its residential towers, surrounded by stunning views of the Magellan Bay and Hilutungan Channel. While nature abounds in this side of Cebu, Rockwell complements it with modern facilities for wellness and leisure, such as a private gym, chapel, swimming pools, playground, open grounds, and an expansive function room ideal for celebrations.
To date, Rockwell has already topped off the first residential tower here while construction for the villas are ongoing and are targeted for turnover by next year. These developments signal exciting times ahead as its upcoming phases will offer more opportunities for both premium residences and a new unique investment product.
Enhancing the Cebu skyline
Such landmark projects have so far enabled Rockwell to introduce unique lifestyles with its distinct offerings that match the Cebuanos' sensibilities.
But its work is far from over. In fact, it's raring to do more, especially in a market as exciting and as vibrant as Cebu.
Hassle-free investment opportunities, for example, will soon be made available at Aruga Resort and Residences -Mactan. It will be a showcase of how Rockwell, through its first residential-resort development, is not only providing an idyllic respite, but also a premium piece of investment that has once again put the company in a league of its own.
At the heart of Cebu City meanwhile will soon rise another equally exciting mixed-use community that will have Rockwell's distinct stamp of excellence, elegance and sophistication. Rockwell will be transforming a 2.8-ha land that was once the headquarters of its joint venture partner, International Pharmaceuticals Inc. Located at the heart of Cebu's bustling city center, this development will be Rockwell's next property in Cebu.
There is so much to look forward to in Cebu as Rockwell brings to the market these latest offerings, which will no doubt be highly anticipated by a well-discerning market, all ready to be part of Rockwell's exclusive community.
For more information on Rockwell's Cebu developments, please visit e-rockwell.com