General Santos City, also known as "GenSan," does not only tout its status as the Tuna Capital of the Philippines—it's also one of the country's premier fish producers.
It currently boasts of seven highly modernized tuna processing plants and the country's largest fleets of tuna fishing vessels.
Travelers who hanker for Gensan's sashimi-grade yellow fin tuna and its various grilled offerings fly to the city's spectacular annual event called Tuna Festival, which features fish-themed culinary demos and nonstop food-tripping.
Endowed with fertile volcanic soil and a year-round temperate climate, GenSan is also a prolific producer of corn, coconut, copra, asparagus and pineapple—plus exotic fruits and cut flowers.
Far from being a bucolic town, GenSan is a highly urbanized city in the culturally rich province of South Cotabato—gateway to the picturesque southern region of Mindanao. With its flourishing economy, improved infrastructure and friendly people, GenSan is regarded as an idyllic site for modern residential villages that the city's young professionals, entrepreneurs and retirees can aspire for. GenSan-born OFW returnees can likewise see themselves settling down in their beloved city for the long term.
Quick to cast a wide net on these potential hom buyers, leading housing developer Bria Homes held last month a groundbreaking ceremony for Bria GenSan, which will soon rise in Barangay San Isidro, an area that is conveniently close to key establishments such as schools, malls, retail shops and leisure spots.
Attended by local government officials, clients, real estate brokers and prospective homebuyers and investors, the ceremony successfully rolled out this pre-selling property, Bria GenSan. Still feeling heady from the recently celebrated Tuna Festival, guests enjoyed a slew of entertainment numbers during the event.
Ivy Rissa Provido, Bria Homes division head for Visayas and Mindanao, said Bria's newly established presence in GenSan will meet the demand for housing in the progressive city. At the same time, it acknowledges the city's potential for continued economic growth.
The signs are all there: GenSan is now home to 19 state-of-the-art health facilities and the Philippines' largest telcos, and will soon witness the opening of the prestigious University of Santo Tomas campus in Barangay Ligaya.
"Gone are the days when locals had to seek opportunities in other parts of the country," Provido said. "Today, not only are they staying and thriving, but Filipinos from all over the country are choosing to migrate to and build their homes in GenSan. And Bria Homes will be there to roll out the welcome mat."
Interested homebuyers can check out Bria's 360 Virtual Tours via www.bria.com.ph, inquire through its Facebook page (www.facebook.com/BRIAHomesIncOfficial), or reserve a house online through https://www.bria.com.ph/online-reservation/