As the year 2020 rolls towards the end, we look back at the incredibly challenging times our country—and people—have endured in the past months: from the eruption of Taal Volcano, the ongoing COVID-19 pandemic, to the series of super typhoons that recently ravaged regions that stood in their path.
However, despite the global contagion causing major disruptions in businesses and industries, we are gratified to note that some sectors have readily bounced back, with a few finding new opportunities in the crisis.
The Philippine real estate industry is one. Reports from the ground disclose that homebuilders that quickly adjusted to marketing innovations have remained relatively stable. Industry resilience is likewise credited to low interest rates and the Filipinos’ constant pursuit of their dream home. This affirms that residential properties are secure, tangible assets that are resistant to the whims of the times, including pandemics and weather disturbances.
The same reports stress that there remains a huge shortfall in housing that is waiting to be addressed. This is what’s driving leading property developer Bria Homes to stay on track, offering affordable house-and-lot options to Filipinos seeking ideal spaces to live.
So what is the ideal in the context of the “new normal”? To ordinary Filipinos who dream of buying their own homes, it is moving into affordable houses and lots in residential projects that offer security and stability, where the community’s well-being is safeguarded by the management, and where residents are assured of comfort and convenience as they go forward. These same factors have defined Bria Homes from the beginning.
Red Rosales, president of Bria Homes agrees, proudly asserting that the company has always been about empowering Filipinos to own and reside in high-quality, well-designed houses and raise their families in a peaceful and wholesome environment. “This singular vision of Bria, however, assumed greater significance as we adapted to the ‘new normal’,” he relates. “Property seekers now gravitate towards residential projects where the family’s long-term health and security are prioritized in the light of other health crises that might come.”
Learning vital lessons from the pandemic, Bria Homes was among the first to adhere to government-mandated health protocols and, to this day, enforces these in all its communities.
For the convenience of homeowners, Bria has deployed its Customer Relations Management (CRM) team, which is accessible 24/7 on their online platforms. Bria has likewise mobilized its enhanced property management teams to ensure that residents can seek digital resolutions for their various property-related concerns.
Bria Homes was also among the first to migrate to all-digital services. Its communities now have provisions for reliable Internet connections—considered a basic service in the new normal where face-to-face interactions are not encouraged.
Prospective homeowners are invited to view Bria’s home models and other facilities through 360 virtual tours, via the official Bria website, which also features open-house events, live-selling, and online payments. Future residents may reserve a property at the official Bria online reservation page.
With more projects and new developments set to launch in 2021, Bria Homes is clearly on a roll as it pursues its goal of bringing affordable house-and-lot packages and condominium units closer to ordinary Filipino families.
Finally, Bria Homes makes it easy for them through its rent-to-own option and flexible payment modes such as Pag-Ibig housing loans or bank home loans.
“We will continue to improve our services in order to cater to the varying and evolving needs of present and future Bria residents. We are always excited to learn and adapt, if it means we are fulfilling our promise of bringing good-quality homes closer to ordinary Filipino families,” Red Rosales says.
Bria Homes is a subsidiary of Golden Holdings, Inc., one of the largest real estate companies in the country. Bria Homes is primed to bring quality and affordable house and lot packages and condominium units closer to ordinary Filipino families. This is the goal that drives every single employee in the company, for which the ultimate fulfillment is seeing a client happily moving into Bria’s homes.