It’s back to school season again and while kids are so excited to use their newly-bought supplies, the parents are facing again this yearly dilemma: what should they put in their kids’ baunan?
Among the brands that help solve this is Regent Foods, which started as a humble single proprietorship business in 1946. Starting with one kind each of snack and mixed-fruit candy, the company constantly introduced innovative products through the years. In 1995, they introduced their cake line composed of four flavors which are custard, chocolate, lemon, and cheese. In 2002, they introduced their biscuit line and five years after, they launched their big-pack snacks.
Today, parents can play around with the wider selection of Regent products available. How about starting your kids Monday with Good Morning Bread? The soft bread with Lady’s Choice Mayonnaise filling will definitely boost their energy. Produced by mixing wheat flour and other ingredients, it is then cooled and wrapped with 100 % nitrogen, surely it’s consistently fresh! The best thing about it? It is also affordable because you can buy it for only Php17.60 per piece.
Meanwhile, Tuesdays can be the day for Regent Belgian Waffle. It is a rectangular waffle cake baked with a waffle taste and aroma which kids can enjoy while taking a break from their school works. For only Php 106.50 per pack of 10s, you can already fill your kids' baunan for many days.
Thinking about what to put in the snack bags for Wednesdays to Fridays? No need to worry because Regent Assorted Cakes pack is always available. The different flavors: ube, pandan, melon, strawberry, and mocca will definitely satisfy your kids knack for varieties. The Regent Assorted Cakes are available for only Php 67.50 (Assorted Pack), Php 71.50 (Strawberry, Ube, Pandan, Melon, Mocca packs)
Standing strong since 1946, one might wonder, what make Regent Food’s products stay to fill Pinoy kids baunan even after all these decades? What made the business stay successful in the Philippine market?
As someone who grew up having two siblings that I share huge age gaps with, I witnessed how different our childhoods became. This reflected in our differences in our lifestyles as kids. I remember how I used to be scared of anything that works mechanical as a kid, but our youngest uses technology like his second nature.
It was when I accompanied them one time in buying back-to-school supplies that I found one thing we’re all familiar with, and that is the array of classic snacks still available in the market. It brought me nostalgia as I watched my siblings choose food items that I used to also pick from food aisles. Among the brands that made the 90’s kid in me walk down the memory lane was Regent.
When people say Regent, the first thing that automatically pops in my head is Snacku. There was a phase in Pinoy kids’ timeline when it was the first and only vegetable-flavored snack available. Then I also remember Snacku’s siblings - Cheese Ring, Sweet Corn, and Cheese Balls. For my sister who was born in 2001, Tempura and Happyland biscuits are the ones she recalls about the brand. For the luckiest one among the three of us, our youngest brother, he can enjoy everything from their offerings.
Surely, in every generation of Pinoy kids, there is a selection of Regent products that represents it. The brand is timeless and they managed to do it by heavily investing in their Research & Development. With this, Regent was able to keep up with the demand of people’s ever-changing preferences specially in the food they consume everyday.
Just like their tagline “Life’s simple pleasures”, for Regent, their mission is uncomplicated. It is to have constant eagerness to continuously spearhead innovations. And this eagerness comes from their sheer love and dedication to bring to the Filipino people world class products at a very affordable price.
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